Take A Hike® 2020 Season

Written By Ashley Ribando
Main+Ave+Bridge+-+Early+Cleveland.jpg

CLIENT: Historic Gateway Neighborhood Corporation
PROJECT: Take A Hike® 2020 Season

CHALLENGE

For 11 successful seasons, Historic Gateway Neighborhood Corporation’s (HGNC) popular “Take a Hike®” program offered free guided historic walking tours of Cleveland neighborhoods. Traditionally, the group tours were led by a dedicated tour guide with actors portraying historical characters positioned throughout the tour route. Due to COVID-19 safety guidelines, the 2020 tours were reimagined to deliver the same quality content, delivered as self-guided, interactive tours, which can be accessed on-demand via a GPS-enabled mobile device.

CHALLENGE ACCEPTED

Historic Gateway Neighborhood Corporation reached out to Axon Creative for assistance adapting Take a Hike®. In partnership with Coppersmith Productions, we produced a full season of tours which included 12 hour-long audio tours segmented by stop, more than 25 historic character companion videos, and an overview promotional video advertising the new tour platform. Additionally, Axon assisted the HGNC team with media outreach, targeted social media advertising, and strategic marketing plans.

RESULTS

Providing safe and socially distanced activities during a summer with limited entertainment options was a big win for HGNC. The new free and on-demand tours gained media attention and widened the audience of the program. The on-demand free access allowed participants to enjoy the tours at their own leisure and pace. The new platform increased the program’s annual traffic and added a new demographic of users.

AXON CREATIVE SERVICES PROVIDED

  • ·Video Production

  • Audio Recording / Storytelling Production

  • Media Outreach

  • Marketing Support

  • Social Media Strategy

  • Targeted Social Media Advertising

Ashley Ribando
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